On the website for Ad Age, I read a statistic that I found eye-popping. In 2011, there were 46 companies worldwide that each spent over $1 Billion dollars on marketing. Did you imagine that so many companies have spent that much money to find ways to influence you to buy their particular product or service? This statistic got me thinking about those companies over the years that have figured the exact way to speak to the basketball loving consumers like us. Those companies are the inspiration for this week’s Throwback Thursday. I have decided to list my 3 favorite commercials from companies speaking to the basketball world.
1. Basketball Jesus’ Frozen Moment. This one still gives me goosebumps.
2. Children of the 1980s simply know this one as the “Sprite Commercial”
3. Freestyle (Lamar Odom, Vince Carter, Rasheed Wallace, etc.)
Stay Thirsty, my friends.