From time to time, we like to do this quick hits section to log a few things that have our attention. And away we go…
Fresh on the back of his latest concert in Portland, Oregon, it has been leaked that Drake and Jordan Brand have reached an agreement. I think that it was confirmed on Michael Jordan’s Twitter feed. I am going to be scratching my head about this one for a long time. Last week, Kanye was burning up the airwaves shouting about how NIKE, Jordan Brand’s parent, wouldn’t pay him royalties. So he was taking his ball and leaving to take his talents to adidas.
This week, Drake signs with Jordan. I am not sure who made that decision, but Drake will never be the artist or the style icon that Kanye is. We can also be certain that Drake is not getting any royalties in his deal. Granted Kanye is a loudmouth loose cannon, but his NIKE Air Yeezy was one of the hottest NIKE shoes of the past few years. Will Drake offer similar heat? I think NOT. I would love to be wrong about this one, but I am imagining a lot of lame Drizzy rhymes with Jordan Brand.
As a child of 1980s, I must step back and admire how far the art form of rap has evolved. I am almost certain that Run-DMC got their adidas sponsorship many years after their mega-hit “My Adidas.” Now, you have a Canadian artist signing with basketball’s only luxury brand and he is not even close to the hottest rapper in the game at the moment. Get yours, Drizzy!!
2. If it is nice, do it twice.
The NBA marketing office must be salivating over this one. Any time you put a basketball player next to the world’s #1 soccer player, it is a huge opportunity to attract a legion of soccer fans to the game of basketball. Turkish Airlines decided to repeat their extremely successful ad campaign featuring Kobe Bryant and Soccer giant Lionel Messi. Their first ad campaign got 105 million YouTube views alone. The newest ad campaign, The Selfie Shootout, should be equally successful. If you ever ask yourself why the NBA is playing pre-season games in Turkey, ad campaigns like this one by Turkey’s #1 airline show you just how popular the sport of basketball is in Turkey, a country of nearly 80 million people.